Last Updated: March 2026

Effective Date: March 2026

1. Introduction

Evolution of Wellness LLC is a single-member limited liability company registered in the state of California. We operate evolutionofwellness.com, The Reset Compass application (compass.evolutionofwellness.com), and our physical product store (shop.evolutionofwellness.com). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our applications, purchase digital products, or order physical products from our store.

By using any of our services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our services.

2. The Reset Compass Privacy Architecture

Local-First Design: The Reset Compass is built with privacy as its foundation. All your personal data including mood logs, activity history, journal entries, preferences, and usage patterns is stored exclusively on your device using local browser storage.

What We Do NOT Collect from The Reset Compass:

• Your mood logs or mental health data
• Activity completions or history
• Conversations with The Oracle AI (Compass+ feature)
• Personal journal entries or reflections
• Location data or GPS coordinates
• Biometric information
• Device identifiers or tracking cookies

Free Tier: No account is required to use the free tier of The Reset Compass. We collect no personal information from free tier users.

Compass+ Subscription: If you upgrade to Compass+ ($9.99/month), payment is processed through our payment provider. We collect only what is necessary to manage your subscription. Your wellness data remains on your device regardless of subscription status.

3. Information We Collect from Our Website

Our main website (evolutionofwellness.com) may collect the following:

3.1 Information You Provide Directly:

• Contact form submissions (name, email address, message content)
• Newsletter subscription information (email address)
• Customer support communications

3.2 Automatically Collected Information:

• Log data (IP address, browser type, operating system)
• Usage data via Google Analytics (pages viewed, time on site, general geographic location)
• Device information (device type, screen resolution)

4. Information We Collect from Our Physical Products Store

When you place an order through shop.evolutionofwellness.com, we collect the following information to fulfill your order:

• Name and shipping address
• Email address and phone number
• Payment information (processed and stored by Shopify — we do not store your full credit card details)
• Order history and purchase details
• IP address and browser data collected by Shopify at checkout

Our store is hosted on Shopify. Shopify may independently collect data as part of their platform. Their privacy practices are governed by the Shopify Privacy Policy.

Orders are fulfilled through Zendrop, a third-party dropshipping fulfillment service. Your name and shipping address will be shared with Zendrop solely for the purpose of delivering your order. Zendrop does not use your information for marketing or any purpose beyond fulfillment.

5. Digital Products

We offer the following digital products through Gumroad:

• The Reset Method — a premium paid digital framework
• Feel Better in 5 Minutes — a free downloadable toolkit

When you access or purchase digital products through Gumroad, your transaction is governed by Gumroad’s Privacy Policy. We receive limited purchase confirmation data from Gumroad. We never see your full credit card information. Gumroad acts as the merchant of record and handles applicable sales tax collection.

6. Blog and Newsletter

Our blog is published on Substack at open.substack.com/pub/marcusclark. If you subscribe to our newsletter through Substack, your email address and subscription preferences are subject to Substack’s Privacy Policy. We use your email address only to send you content you have opted into. You may unsubscribe at any time through the link in any email.

7. Third-Party Services Summary

• Shopify — e-commerce platform for our physical products store
• Zendrop — order fulfillment and dropshipping partner
• Gumroad — digital product delivery and payment processing
• Substack — blog hosting and newsletter management
• Google Analytics — website traffic and usage analysis
• Google Tag Manager — tag and tracking script management
• AI service providers — for The Oracle feature in Compass+

8. How We Use Your Information

We use the information we collect to:

• Process and fulfill physical product orders
• Deliver purchased digital products
• Respond to inquiries and provide customer support
• Send newsletters and updates (only if you subscribe)
• Improve our website, app, and services
• Analyze website traffic and usage patterns
• Comply with legal obligations

We do not use your information for advertising, profiling, or any purpose beyond what is listed above.

9. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information. We share data only in these limited circumstances:

• With Shopify and Zendrop to process and fulfill physical product orders
• With Gumroad to process digital product transactions
• With Substack to manage newsletter subscriptions
• With Google Analytics to analyze website usage
• If required by law or valid legal process
• To protect our rights, property, or safety
• In connection with a business transfer, merger, or acquisition

10. Your Rights Under GDPR and CCPA

If you are located in the European Economic Area or the state of California, you have specific rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you
• Right to Correction: Request correction of inaccurate data
• Right to Deletion: Request deletion of your personal data
• Right to Opt-Out: Opt out of marketing communications at any time
• Right to Data Portability: Receive your data in a portable format
• Right to Withdraw Consent: Withdraw consent at any time without affecting prior processing

To exercise any of these rights, contact us at: [email protected]. We will respond within 30 days.

11. Data Retention

We retain order and customer data only as long as necessary to fulfill legal, tax, and business obligations — typically no longer than seven years in accordance with California record-keeping requirements. Newsletter subscription data is retained until you unsubscribe. Reset Compass data stored on your device is retained until you manually delete it or clear your browser storage. We have no ability to access or delete your local device data on your behalf.

12. Children’s Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will delete it immediately. If you believe we have inadvertently collected such information, please contact us at [email protected].

13. Security

We implement reasonable administrative, technical, and physical security measures to protect your information. Our physical product store is hosted on Shopify, which maintains PCI-compliant payment infrastructure. The Reset Compass’s local-first architecture provides inherent security by never transmitting your personal wellness data over the internet. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or business practices. We will notify you of material changes by posting the updated policy on this page and updating the Last Updated date. Your continued use of our services after any changes constitutes acceptance of the updated policy.

15. Contact Us

Evolution of Wellness LLC (Single-Member LLC, California)

Email: [email protected]

Website: evolutionofwellness.com

Store: shop.evolutionofwellness.com